Blinking Lemon

Twelve hours, and what do I have to show for it? Listings - 10 measly listings. Seven hundred twenty minutes. A total of 90 minutes loafing around time factored in. Even I can do this math. Seventy two minutes per listing - taking pictures, researching keywords, processing & uploading images, writing descriptions. An hour and 12 minutes per item, or about 18 minutes per task. When looked at that way, and considering that I’m learning, the time involved doesn’t seem so unreasonable. So…..Why do I feel like I GOT NOTHING DONE?

Turns out, eBay has a very high “Couldn’t You Just?” coefficient.

“Couldn’t You Just?” is a principle I learned while working at one of my first jobs, operating a not-at-all high-speed copier at a print shop located in a Student Union of a Big Ten University. In the early 80s, copy machines were just becoming readily available to the public, and even the slowest ones seemed like something out of Star Wars.

The shop had a very strict “first come, first served” policy during the rush between classes and at lunch time. Like a restaurant hostess, I kept a list of each person in line, and did their jobs in order. If you had just one page to copy, and were in line behind 3 jobs with 10 pages to copy, that was just too bad for you. In reality, people rarely waited longer than about 15 minutes, but often that seemed an eternity.

Confronted with this admittedly annoying circumstance, some customers showed justified exasperation owing to a genuine time constraint. Others were just impatient and entitled. Invariably, though, they’d plead with me, saying exactly the same words:

“Couldn’t you just…?”

Couldn’t you just do my job ahead of those other three people’s jobs? To supplicant, their logic was airtight. The copy machine seemed magically fast. It would barely postpone the other person’s job, and the benefit to them was obvious. They’d get their stuff and zip off in their rocket car to something Much More Important. It was impossible to understand why shoving such a tiny, little single page in front of other larger jobs was such a big deal. But my shop manager, an experienced press operator, understood.

He knew how little bits of time add up. He further knew that the quicker and slicker the technology looked, the more people underestimate the time it takes to operate it, and complete a task. He understood the “Couldn’t You Just?” factor very well. Thus, his humorless enforcement of the “First Come, First Served” policy.

eBay, as an environment, actively seeks to exploit the “Couldn’t You Just…” bug in human cognition. The big friendly button says “Sell,” when it could just as easily say, “Take 15 pictures, search completed auctions to see what will catch buyers attention, teach yourself a little HTML, wait while your wireless network figures out what to do with itself in the middle of uploading your pictures, lose all your work by refreshing a screen that doesn’t refresh post-data, realize you need to measure your item, examine it carefully for a flaw you missed which means you have just wasted the last 15 minutes because this item won’t sell in this condition, write the shortest description you honestly can, and Sell!”

I guess that wouldn’t fit on the button.

It is to eBay’s advantage to promote the idea that, in just a few clicks, I could be on my way to a small fortune, working at the easiest part time job ever. I fall for it every time.

In reality, 18 minutes per item really isn’t so bad, considering all the steps involved (granted, this is me we’re talking about), and how much I need to learn about simplifying some of the forms. I’d like to get the process down to 10 minutes, all steps included, but it will never be as instantaneous as it is in my imagination.

Now, I gotta go. I thought I could just list one more book before I go to work.

How do you do? I’m Brenna Hopkins, Serial Beginner.

Maybe not every kid hears “You’re so good at starting things,” but in my case it was practically how my parents introduced me. They were merely pointing out the obvious. A significant segment of the human race is aware of themselves as primarily starters, not finishers. In my observation, it’s the finishers who get all the credit, and there seems to be a general agreement - especially among finishers - that starting things you don’t finish is a waste.

It turns out, though, that being a serial beginner is what landed me here, in Bookthink.com’s May issue. (Well, that, and my big mouth.) I’ve needed for a while to add a second income stream - or, as we used to call it back in the ’80s, a second job - to my freelance career. Books kept turning up as good finds on my eBay rounds. Why not start selling mainly books? What could be easier?!

By now, I’ve learned there is little to fear from starting work on an idea that tickles my fancy. The fun of starting is so irresistible, it is well worth any embarassment that ensues from my inevitable mistakes. Plus, a few very important times. something I started grabbed hold and took my life somewhere I never imagined.

And I can tell this is one of those times.

Things aren’t necessarily happening easily, but I can see that even my mistakes are going right. That may sound like a riddle, but it’s quite practical. In the beginning, the things you get wrong will either discourage you or interest you. If a high percentage of your own mistakes leave you actively curious about solving them, that’s a sign you have wandered into an arena that will be rewarding for you. When you are on the right learning curve, you want to learn.

What I hope is that other beginners will find their way to this page, and take a little solace in my stumbling. If selling books online is for you, it won’t let you go. If it’s not, I bet you can guess what my advice to you would be.

Start something else.

When my former and I went to France, longer ago than you’d think, we used both our brains and a combined 15 years of French language classes to decipher the train schedule from Paris to Chickenville (Bourge en Bresse is famous for poulet). We proceeded to the correct track, boarded the sleek TGV, and prepared to settle in for the quickest 500 land miles ever. Imagine our surprise when, minutes before departure, 2 genteel North African women informed us we were in their seats. Non, non, we said, pointing to our reserved tickets. With genuine concern, they looked at each other, looked at us, and pointed to the error we’d made. Right track, wrong tunnel. We had 5 minutes to make our train, about 2 city blocks away, and we ran like mad.

In those few seconds, transiting between smug certainty and utter bewilderment, I made a tremendous discovery. French works. Say the secret word, and a waiter will indeed bring you a cup of steaming hot rocket fuel, whether he likes you or not. Sit in someone else’s seat on train, and you will learn that ma and mon really do mean MINE. I realized that I had endured years of repetitious language drills, while secretly believing it was all just a hoax. “No one,” I had, apparently, thought, “really talks this way. If I ever get to France, not one of these words will work.”

Last Friday, I got an e-mail that brought me back to that moment of discovery. “Why is Amazon e-mailing me?” I wondered, as I scanned my inbox, “Did I do something wrong?” (This is what I always think.) Then I saw it. “Sold!” “Ship Now!”

Huh? A book? Someone bought a BOOK? From moi?

Yes, indeed, in only one week, despite my total lack of adequate inventory system, B-flute packing material, or even a how-to manual, someone ponied up for my lovely copy of Sara Midda’s book on Provence. Apparently, Amazon is NOT a hoax, any more than France is. If you list a book that someone wants, sure enough, it will be sold. And you will receive money for it. In this case, about $30 smackers.

Nothing could have surprised me more. Or scared me more. What if I hurt the book? Is Saturday a business day? Will anyone care if I mail it in that perfectly sized, scrounged box from my eBay stash? And more importantly, now what am I going to write about? During the week between listing my first books and selling my first book, I’d been making notes about my experiences in this new found venture. Notes mostly along the lines of, can this really be a viable second business for me? Can I really earn any money at it? Mmm. Riveting.

Now, of course, I’m wondering, what if this is the ONLY AMAZON BOOK I EVER SELL? So, I still have my doubts. But I can add 2 items to the very short list of things I know, for sure, in life. French works; and Amazon.com sells books. And maybe, so do I.